We’ve touched on some heavy subjects throughout this semester. So let’s switch gears in to something fun. Some of you know that I am studying public relations. I also love God, and His view of courtship. So I want to talk to you about how the skills I’ve learned as a PR student, can be applied to your search for an enjoyable dating experience.
All of you business majors are familiar with this term, but it goes farther than the logos on store products.
Knowing who you are, and what marketable qualities you possess is an important part of courtship; especially for fellas when they pursue you ladies. A Bible verse that always comes to mind is Matthew 7:6 “Don’t give what is holy to dogs, and do not throw pearls before swine.” A brand marketer knows the value of his product, and targets it to a specific demographic. Likewise, your life, time, energy, and abilities are God’s pearls so don’t waste them on someone who, by nature, can’t appreciate what you’re offering.
PR is centered on identifying a problem and solving it. Whether it’s BP articulating who’s to blame for its oil spill, or Charlie Sheen trying to regain his fan base so he can get back to winning. Single men and women tend to have a basic problem to solve: having the desire to be loved but having to find a suitable partner. Or on the other hand, couples looking to take their courtship to the next level must become experts at this skill, if they want a long and fruitful marriage. PR pros usually sit down before creating a campaign and draw up a list of goals, objectives, strategies and tactics. Apply this to your dating situation to make it more intentional, and cut out the frills that are weighing your plan down.
Today’s PR person is affluent in the integration of several forms of technology to get a company’s “message” to the public. Maneuvering your way to your mate’s heart might take the same savvy. Today young couples are having long distance relationships, so using video chat software like Skype is becoming prevalent. I’ve used Facebook posts, as little devotionals to my sweethearts in the past.
With this in mind, another core PR skill has to be developed: persuasive writing. This starts with having a grasp of basic grammar and how to use it to convey what you want to say. Be honest, doesn’t it frustrate you when you’re reading a text message, but can’t decipher what is the subject and in what tense it is in. Listen to your professors and brush up on your writing skills, because it can serve useful when encouraging, reasoning with and sometimes winning over that special girl or guy in your life.
There are plenty of other ways to tap into social media and technology to enhance your search for true love, so if you know of others feel free to leave a comment and educate us.